Saturday, 31 December 2022

What a year!

Mentally, 2022 has had its major ups and downs - but it's also been one of the busiest and most exciting both for me personally and for our little radio station in its second full year on-air.

As an autistic person who finds comfort in routine and familiarity, equally, embarking on new challenges to do with my focused interests is always exciting.

In June, I produced a 7-hour live outside broadcast from the Platinum Jubilee Fete. We became an all-50s station for the day, which I had been tasked with programming, and celebrated long-established members of the community who’ve contributed so much to the town over the years.

As well as working behind-the-scenes, I love using my voice. Being autistic means face-to-face interactions aren't always the easiest, but give me a mic and a crowd and I'm in my element! Compering onstage at Petersfield Community Fair and in the box at the South Downs Show this summer was a blast!

Our development day in September was an opportunity for volunteers to acquire and/or enhance their skills.

There was Paul Chantler with essential Legal & Compliance training, Steve Martin on interview technique, John Ryan on preparing news bulletins and I was delighted to host a couple of sessions (one on music presentation, another on editing audio).

We also took our championing of local musicians to a new level this winter by running a contest to find young talent from one of the local schools to sing lead vocals on a couple of cuts from our new jingle package.

After the winner, Daisy Browning, had received world-class session singing coaching, Ignite Jingles director Chris Stevens joined us down the line for the recording at Churcher's College music studio. Thanks to all involved for making this possible!

What else happened? Petersfield's Shine Radio was crowned Digital Station of the Year at the Community Radio Awards 2022! I attended the ceremony in Bedford together with three of my presenter colleagues (Blake, Noni and Kate) and had the honour of delivering an acceptance speech on behalf of the whole team.

Not only this but Noni's Shine Radio Recipe scooped up the bronze and Kate's Dogs with Jobs won gold in the Best Podcast category!

As a team of dedicated volunteers, we're extremely proud of what we do but to come out on top despite fierce national competition (and having won the silver prize last year) was beyond our wildest dreams.

The vast majority of volunteers have no prior media experience upon joining - they're just people who love where they live and want to give something back to the community - and the most rewarding thing about my role is helping colleagues develop their technical and presentation skills, allowing them to connect with fellow residents using our powerful, unbeatable, medium.

I can't wait for whatever bigger and better things 2023 has to bring!

Wednesday, 23 November 2022

Petersfield's Shine Radio: Digital Community Station of the Year 2022

After taking a few days to fully digest the news, and recover from our road trip to Bedford, I just wanted to say how grateful we at Shine Radio are to the Community Radio Awards for giving Petersfield the recognition it deserves.

We were honoured to receive the Gold award for Digital or RSL Station of the Year 2022 at the ceremony on Saturday night.

In addition, two of our programmes were awarded in the Best Podcast category - The Shine Radio Recipe with Noni Needs and Dogs with Jobs picked up Bronze and Gold respectively.

In October 2021, just 14 months after launching our linear service, we were over the moon to win Silver for Digital or RSL Station of the Year - and that was with COVID restrictions meaning the events coverage we pride ourselves in was limited.

In the last year, the team has produced dozens of outside broadcasts as well as continued holding decision makers to account and sharing remarkable human stories from across "the Petersphere".

We enjoyed fierce competition in our category. Congratulations to our fellow nominees who have been incredibly gracious and made it such a challenge for us to come out on top.

The overwhelming majority of my fellow volunteers had no past experience of radio presentation, conducting interviews or editing audio before joining. They're now industry award winners - and I don't think it's quite sunk in yet!

While a linear music station cannot reflect every demographic or taste (our daytime programming is targeted at those aged 35-54), news and other speech content has wider appeal and specialist programming carves out its own niches allowing our multi-platform brand to reach a broad local audience overall.

Ultimately, our success is thanks to the people of Petersfield - and that includes Shine Radio colleagues who live or work locally just as our listeners do.



Wednesday, 9 November 2022

Is there anything more exciting than US election coverage?

This is more of a TV post so forgive me (although the two mediums are now arguably closer than ever before thanks to social media and new simulcast operations!)

I've been unable to switch off CNN’s midterm elections coverage. It's always so well executed and engaging - the slickest of the slick.

As a Brit, watching live data and in-depth analysis while polls are still open is unthinkable and fascinating. It’s a totally different ball game. In our elections, a UK broadcaster would be in breach simply for suggesting bad weather might affect turnout.

I’m all for being fair and balanced. Nothing I’ve heard tonight has been blatantly partisan; just concise presentation of the facts and number crunching that may encourage more people to cast their ballot - which is something to celebrate, surely?

It could be argued the US approach raises the risk of those who are politically unengaged facing pressure from politically engaged friends and family to further a particular agenda, but that has always happened and will always happen regardless of what the TV or radio is reporting.

Social media is at odds with broadcast media on polling day in that the former is talking about nothing other than politics and the latter isn’t allowed to talk about politics - therefore people are largely getting information (or perhaps misinformation) from unregulated platforms.

As long as broadcasters are impartial and stick to the facts, why couldn’t we take a more relaxed, interactive and modern approach over here too?

(And bring about electoral reform so every vote counts - actually, that’s another post for another time!)

Saturday, 5 November 2022

Taking the Local out of Local BBC Radio

In the biggest shake up of Local BBC Radio to date, more regional and national programme sharing has been announced as part of a plan to redistribute £19m from broadcast to online and digital news production.

  • Weekdays 6am-2pm: locally-produced output will continue on each of the 39 stations in England
  • Weekdays 2pm-6pm: 18 regional shows
  • Weekdays 6pm-10pm & Weekends 6am-10am: 10 regional shows
  • Weekends 10am-2pm: 12 regional shows
  • Every night 10pm-1am & Sundays 2pm-6pm: all-England network show
  • Stations will still provide local sports coverage on Saturdays and will continue to opt out for match commentaries

You can read more about the changes here.

Further details were outlined at a staff meeting on Tuesday including that every Local BBC Radio presenter is at risk of redundancy with a need to reapply for jobs or go through a selection for retention scheme.

Jason Horton, Acting Director of BBC England, was grilled by Pat Sissons and listeners on BBC Radio Solent and it's worth a listen (only the BBC would interview a Local BBC Radio manager on Local BBC Radio justifying cuts to Local BBC Radio!)

My immediate thoughts are with every talented employee or freelancer affected by this brutal plan.

I know it sounds clichΓ© but there have never been more alternative ways to utilise your skills and I’m sure exciting opportunities will arise.

If you're a long-time reader/follower you'll know: I'm a huge supporter of both the BBC and local radio - and when BBC stations do it well, they do it VERY well.

For example, in the event of a major local incident, purveying trusted information is one thing but truly being the hub of your community in that situation is about connection, comfort and reassurance.

In the same way, when times are tough we turn to our neighbours; we venture out to the pub and share experiences with locals.

Local BBC Radio is an astonishingly expensive beast - £117m per annum to be precise - and it's hard to justify when effective commercial services that no longer exist were able to operate on a fraction of the cost.

I wouldn't call for budgets to be slashed to match that, as the BBC should be distinctive and produce content the private sector couldn't afford or lacks the resources to provide, but there's no reason why it couldn't be delivered cheaper and more efficiently - focusing heavily on older audiences in communities the listener and the station would both call home.

Sadly, more networking and further regionalisation was always going to be the first port of call. Why does it always seem to be the programming, and consequently the consumer, that is first to bear the brunt of changes?

Frankly, if a broadcast region is so big and disconnected from real life that it can’t make an impact locally, it might as well be national. Network a big name who appeals to the core demographic and grow audiences that way.

What's so frustrating is the disparity between vast swathes of staff, who get it, and BBC management.

Either continue being authentically local, offer a targeted and polished national product or do both.

Sunday, 9 October 2022

One small-scale mux for man...

I was delighted to be invited to the official launch of Winchester's small-scale DAB multiplex this weekend.

As reported by RadioToday, the event was held at Winchester Today HQ in the city centre with representatives from some of the 18 services carried on the local DAB+ platform.

Currently, Ofcom is advertising round four of its SS-DAB rollout with the fifth to come in 2023 (including Alton, Petersfield & Haslemere which, at Shine Radio, we are very excited for).

Unsurprisingly, research shows analogue listening is in decline; but while online has been growing, DAB is far bigger in the UK (as explained here).

While it's true that digital radio has allowed new formats to be viable, building a sustainable traditional radio business always requires great understanding coupled with fresh thinking. WHO is listening? WHAT do they want? HOW can we offer it distinctively?

It's very unlikely that a music station broadcasting on a single SS-DAB mux would be profitable, especially if you employ staff on top of licencing & transmission costs and hope to make a return on investment purely through sponsorship and promotions.

However, these multiplexes are ideal for well-supported not-for-profit organisations and commercial services looking to reach bigger audiences.

Saturday, 1 October 2022

Loved the show, Steve

After 23 years on BBC Radio 2, and previously (but not immediately before) on Radio 1, Steve Wright in the Afternoon has come to an end... at least for now!

Scott Mills, who left Radio 1 a month ago, will take over the reigns in a couple of weeks.

The move comes as the station looks to close the gap between itself and Radio 1 by repositioning towards the younger end of its remit (35+).

There are a few key sentences in Wright's statement:

  • In advance of our last SWITA show for a while...
  • I’m not retiring!!! I repeat, I am NOT retiring!!!
  • I am taking a break from daytime radio...

While he says about both continuing with the Sunday Love Songs show and hosting some seasonal specials for Radio 2, as well as Serious Jockin' exclusively on BBC Sounds and another podcast, one would've expected other offers to come rolling in almost immediately after the announcement.

In the avoidance of sounding like Digital Spy, I won't dwell on this too much; but where would Steve's natural commercial home be?

Greatest Hits Radio is the most obvious. The point has been made that SWITA wouldn't be on-brand for Virgin Radio, unless it's taking a "talent first, station second" approach whereby the outlet is merely a platform for big names.

An ode to "the big show"

Some of my earliest, fondest memories of falling in love with radio involve Steve Wright. He is my radio hero - someone who massively influenced me and helped me find my own presentation style.

As one of the most hardworking creatives around, he's been a constant, through the good times and the bad, and always given it his all in every show. Consistency counts for a lot in radio.

Wright gets a lot of stick; from the press - over his salary or, appallingly, appearance - and from those who find his style tedious (each to their own); but none of this has held him back as a legendary familiar voice with jolly jingles that has been a comfort blanket to millions.

His last show was typically humble and unique in its own right but still the same format we've come to know and love each weekday.

When presenters are trusted to say goodbye to their loyal listeners with a spectacular send-off, the result is magical and just epitomises why we love radio.

The outpouring of affection for someone we feel we know personally and the memories they made with us.

It’s so special.

Thursday, 29 September 2022

"They're a bit local radio"

As Liz Truss comes out of hiding amid economic turmoil with the standard pre-conference regional media round, the night before saw plenty of snobbery from some critics who believed Local BBC Radio would give the PM an easy ride.

Truss appeared on Leeds, Norfolk, Kent, Lancashire, Nottingham, Tees, Bristol and Stoke and will also sit down with regional TV news.

Did the government itself assume local radio would be lightweight? We don't know, although talking to regional media ahead of the party conference is traditional.

One thing's for sure: anybody who did believe this was proved wrong.

PoliticsJOE has published the highlights of each grilling:

"JUST a local radio presenter" or "they’re a bit local radio" has a whole new meaning.

Each of the interviews shows the real talent and skill that Local BBC Radio has to offer - from those working their way up, to others proudly looking after their communities for many years.

Sunday, 25 September 2022

Introducing outsiders to the inner workings of community radio

The Shine Radio team enjoyed a productive but fun development day this weekend as we provided training for new and existing volunteers.

Veteran radio consultant and media law expert Paul Chantler delivered the first session on legal and Ofcom compliance and broadcast journalist John Ryan discussed avoiding clichΓ©s in news bulletins and storytelling in as few words as possible.

I was delighted to host audio production training as well as introduce some of our programming and share details of an exciting future project.

The afternoon also included a recording of Shine Radio's weekly magazine programme, the P pod. I was invited to talk about my roles at the station and the voluntary opportunities we offer local people.

Our diverse team consists of all ages and people from all walks of life who share a passion for their community and a will to give something back.

While all of us love making radio, it's not the sole reason for getting involved.

The dedication to serving local listeners is what makes this so special.

Working with a voluntary project is a delightful challenge in itself as you're introducing techniques and technology for the very first time.

You have to adopt the radio presentation skills of sharing new information with the listener and not using jargon.

Wednesday, 14 September 2022

*initiating Obit mode* - for The Queen

In April 2021, I wrote about radio's response to the death of Prince Philip.

Prince Philip is not The Queen whose death will spark a more widespread emotional response.

Shortly after 12:30pm last Thursday (8th September), following the unusual passing of a note to the Prime Minister Liz Truss in the House of Commons, Buckingham Palace released a statement to say that doctors were concerned for Queen Elizabeth's health and that she was under medical supervision.

This would not have been published unless it was significant - and the country would begin to prepare for the worst over the next six hours.

At 6:30pm, the Palace confirmed that The Queen had died peacefully at Balmoral.

RadioToday reports that Times Radio was the first national station to break the news just one minute later.

At Global, after a pre-recorded network bulletin and several minutes of classical music, the entire group simulcast a special live programme from LBC hosted by Andrew Marr and Shelagh Fogarty until 10pm before each brand broke away for tailored Obit playlists which continued over the weekend, presenter-led.

Bauer's handling was similar, with a mix of news updates, sombre music to suit each format, reflections from presenters and listener interaction.

A clockstart BBC News announcement interrupted normal output on all its stations at 6:36pm and they continued to simulcast with Radio 4 until 7am on Friday (9th September).

Firstly, I'd like to say well done to those in all sectors who, whatever your views, excelled in their duties.

Whatever it does, a broadcaster (particularly the BBC) cannot win right now.

You're either hounded by those who want normal programming or hounded by the right-wing media and royalists.

It’s clear that what audiences have come to expect and what they actually want can be different.

This is not a criticism of anybody following a procedure.

BBC News (on all platforms) has been exceptional; providing both what is expected of it and wanted by many.

Trusting usual BBC radio presenters - who can play a vital role in times like these - to keep their loyal listeners company throughout was the right call too.

My point is a political one. Given how much consumer choice exists nowadays, I wish people were more accepting of radio stations delivering what their listeners actually want as opposed to what has been historically expected of them all.

In this case, a mood may be reflective of certain audiences but less so of others - "the nation" is too broad.

For example, local radio in traditional little Petersfield should probably respond differently and more sensitively to a youth station in Birmingham (which I’m sure has a brilliantly-programmed Obit playlist tailored to the format - but is its audience going to be mourning the Queen’s death in the same way?)

We have all lost and will all lose friends and family members as time progresses. There is nothing harder to go through.

If it's purely out of respect and not accurately reflecting how listeners feel or providing what they want, I don't see why royalty should be worthy of such extortionate measures over another prominent individual who has sadly died - particularly if it's someone the audience has a genuine connection with or tragic circumstances.

Thursday, 25 August 2022

"No presenter is bigger than the station"

It's an old saying in radio - suggesting talent should be team players and rely on the station's overall success for the platform they have.

While I will always agree with the former (an issue of morality), I would question to what extent the latter is still true given how much more radio and other media we now consume.

Ultimately, it depends how the presenter as a brand compares to the station as a brand.

If the presenter merely exists as a voice to link together the overall package and talk up the whole station, despite fulfilling a valuable role, they are obviously not bigger.

If they consistently factor in personalised content that listeners emotionally connect with in some way, perhaps prompting people to follow them on social media, that's when the tables can turn.

However, it takes a lot of work to get into that position if you're starting from nothing on the radio.

You may have heard a few community station egos who believe they are the big draw - often doing shows that seem to be all about them which, ironically, is the first barrier to winning an audience.

Anoraks like to criticise radio for hiring influencers or any celebrity who isn’t a jock, yet we’re enticed by TV shows hosted by the most famous faces.

For radio, as just one platform in a multi-media world, hiring the biggest and best talent has never been more important. The risk of them having a stronger personal brand is one the industry has to take.

Chris Evans was far bigger than Virgin Radio upon joining and went on to more than double its existing reach in his first quarter, adding almost a million listeners. He began to drive audience for the whole station with more people tuning in throughout the day.

If Evans left, would the overall churn be just as significant?

On the flipside, Radio 2 remained fairly static when Zoe Ball took over from him and, despite seeing declines by up to 2m since then, it is still the most listened-to.

No one presenter is bigger than Radio 2.

Eurus on Twitter shared their analogy:

That's like saying no train is bigger than the station. But, many come to the station to catch or watch trains, surely. Though there also are some, who are interested in certain stations as well.

I think this sums up today's radio landscape well.

Many railway enthusiasts enjoy everyday service trains, but a special loco with distinctive characteristics attracts specific attention and people go out of their way to catch a glimpse.

Monday, 22 August 2022

Why music quotas can be counterproductive

As an autistic person, diversity & inclusion and equal opportunities for disabled people is very important to me personally.

There is also still much work to be done in these areas for women, ethnic minorities, the LGBTQ+ community and those from disadvantaged backgrounds.

It is not my place to comment on anybody else's experience and those of us who are not affected by something owing to a certain privilege should listen and learn.

Radio 3 presenter Kate Molleson's has said that quotas should be imposed to broaden the range of classical music composers played in daytime programming.

It is not clear if Kate's suggestion was specific to the BBC or asking the same of commercial stations, but it's got me thinking, hypothetically, about what regulatory intervention in this way would mean.

Radio 3 vs Classic FM & Scala Radio

Let's take a look at its remit:

Radio 3 should aim to enrich the cultural life of the UK and reflect its musical and arts agenda.

The service should aim to educate audiences about music, broadcasting a wide range of programmes that expose listeners to new and sometimes challenging material they may not otherwise experience.

It should commission new work from composers, musicians and playwrights and draw on the best talent from across the world to create its output.

The service should produce regular special events on significant themes across a wide range of music and arts topics.

The great composers should regularly be represented on Radio 3, but there should also be a range of less familiar music in order to introduce listeners to new works.

Kate acknowledges a lack of diversity within the classical music industry. With an annual budget of £35m, and not having to play ads, the BBC is best placed to introduce lesser-known composers.

To those who are defiant against quotas: of course it has to be about quality and suitability, but there is so much great work from minority groups to be celebrated. Had the world never began to embrace diversity and inclusion, could you imagine how little progress would've been made?

Commercial radio is a more complex picture. If you made the same demands of Classic FM and Scala Radio, for example, they would come under enormous pressure.

The first step in building a sustainable music radio business is to play tracks that people know and like - and that applies to all formats.

In fact, removing music requirements from analogue local and regional licences was part of the commercial radio deregulation set out by DCMS in 2017 (yet to be legislated) to ensure the long-term viability of stations.

What makes the BBC unique is that it can afford to take risks.

Similarly, the Audio Content Fund brought diverse public service content to commercial radio and I'm disappointed that the government chose not to renew financial support for it.

Tuesday, 9 August 2022

Final whistle goes on 5 Live's classified results

And so, after 70 years on BBC radio (originally via the Light Programme), Sports Report will no longer include the classified football results - at least not in the traditional form.

The obvious point to make is that scores are available at the touch of a button today, in real time, but what about those who listen while driving?

I have it on good authority that a punchier round-up from across the leagues will be heard instead, as part of a shorter programme preceding commentary of the Premier League's late kick-off.

It may be part of the match day fabric for many in the way the racing results once were to others. Old habits die hard.

Genuine question: when did you last switch on specifically for the classifieds? (Not just general sport).

There's appointment listening, and then there's just routine listening where it happens to be on.

They think it's all over... it's not

Anyway, panic over, talkSPORT will be keeping the tradition alive every weekend.

I wonder how much of the uproar is from people who claim the BBC doesn't do anything different from the commercial sector?

On a related point, if Radio 4 axed the Shipping Forecast, would it get a similar outpouring of affection to this? Good luck trying to modernise that one…

Thursday, 21 July 2022

Radio faces "longer term erosion" as a "platform used for news" - Ofcom report

Ofcom has published its News Consumption in the UK 2022 report and the main headline is TikTok being crowned the fastest growing news source (alarming on the face of it although "news" doesn't necessarily mean current affairs, particularly to the younger generation).

But let's focus on the medium we care about most...

Radio as a "platform used for news"

  • Younger age groups continue to be more likely to use the internet and social media for news, whereas their older counterparts favour print, radio and TV. 
  • There is some evidence of longer term erosion of radio reach (40% in 2022 down from 44% in 2018).
The question is: does this mean as a source, where decline to be expected given today's instant access to information online, or as somewhere to go for informed commentary and different angles on a particular story - one of radio's unique strengths?

  • At a channel level, longer term, reach of Capital and Heart for news appears to be decreasing, as does (Local BBC Radio) in England. 
  • BBC listeners generally rate BBC highly across attitudes particularly high quality (78%), trust (75%) and accuracy (74%).

While it's no surprise that fewer listeners are seeking out news from two music-intensive national brands, it's important to note that Local BBC Radio in England has also halved its usage for news in four years - yet the network's audience has increased since.

This is no reflection on the exemplary regional journalism - rather, it reaffirms there being other reasons to tune in. Past research has shown entertaining company for older listeners to be the main one.

That's not to say news doesn't matter - far from it.

Research published in June 2022 by the Charitable Journalism Project suggests social media is the default source of information in many towns, meaning there’s "demand for a trusted source of local news that’s both professional and authentically local".

While you could argue the BBC is more regional than hyperlocal (with projects such as Petersfield's Shine Radio and Alfred filling in gaps), it is well-resourced and can provide high quality, impartial, trusted coverage of significant stories as well as hold those in power to account.

Fundamentally, news is an important but small part of what Local BBC Radio means to its listeners and this report reinforces that.

Thursday, 14 July 2022

No, the BBC does not have a monopoly on local radio

I often take issue with claims made by right wing shock jocks but, given I'm not a political commentator, they don't warrant a blogpost.

This does though:

(The BBC) completely strangulates commercial radio in particular. (It) has got sixty four local radio stations. You cannot start a local radio station in any part of Britain because the BBC has got a monopoly and I think that's wrong.

While the BBC's large guaranteed content budgets, ability to cross-promote and not having ads is obviously a one up on commercial radio, its national footprint helped lay the foundations for today's industry - and if you think Radio 1 and Radio 2 are easily replicable in the private sector, you are misguided (just take a look at the strict conditions of their service licences: R1 / R2).

The idea that the free market is "strangulated" by the BBC - which has always existed alongside it (for 49 years) - is puzzling given there are now more commercial stations than ever before.

What held commercial radio back previously was regulation, largely around localness and public service commitments, that stemmed from its birth in the early 70s when each of the very few ILR stations faced little to no competition pre DAB and the internet.

Only a small number of local licences had been awarded before the three 90s INR (Independent National Radio) stations - Classic FM + Virgin 1215 and Talk Radio UK on medium wave.

It's the growth of new platforms - both online and DAB suddenly offering more choice for listeners - coupled with new digital media - providing immediate access to information and eating into the ad market - that has put pressure on local stations.

For many of these, consolidation was/is essential in order to properly compete for national revenues and secure their futures.

What doesn't stack up at all is the idea that the BBC has a monopoly on local radio when the total ILR (Independent Local Radio) reach has long been more than double that of Local BBC Radio - which, by the way, doesn't take advertising - so to suggest it’s the main barrier to entry is rather odd.

If you've ever listened to both, you'll know they're very different propositions from each other, with different audiences, and in many areas the BBC offering is more regional than its commercial counterpart.

Another observation is the growing number of community stations serving individual towns or smaller areas that listeners would actually call home.

While most are not-for-profit, some operate as charities and/or get access to funding that a private business wouldn't and some are of greater value than others, they are still local radio stations that co-exist with the BBC.

How's that monopoly going?

Sunday, 26 June 2022

Good editing matters

Many important points in David Lloyd’s latest blogpost:

I hear audio being aired on huge radio stations which is begging to be edited. Clips in news, promo clips - and interviews which could have been 30” shorter - and better - with a bit of skilled adjustment. Don’t listeners deserve better?

Firstly, I don’t like "editor" as the job title because it devalues the role of a skilled content producer.

From radio programming to podcast editing, every aspect of great audio uses a combination of science and art.

As David observes, editing should improve, not ruin - bad edits and constant clicking is even more unlistenable than an unedited podcast!

Wednesday, 15 June 2022

The one-to-one connection vs feeling part of a club

Believe it or not, I actually spoke to someone relatively young yesterday (albeit still older than me!) They said they like listening to radio that makes them feel part of a club.

Many shows do it well, often when the presenter(s) is a "name" - Iain Lee & Katherine Boyle’s wonderful community springs to mind.

That said, not everyone can achieve this and I still believe passionately in the unparalleled power of talking to one friend who has chosen to be in your company.

While this is the default, there are exceptions. Both can work.

Monday, 13 June 2022

Calm down, it's just an ad!

Channel 4 has launched a bold marketing campaign for its new six-part cyber thriller The Undeclared War.

In a thirty-second radio spot launching on Saturday 11th June, the Prime Minister (Rt Hon Andrew Makinde) will issue a message that asserts: ‘We have learnt that the UK is under threat of imminent cyberattack by an as-yet-unknown foreign power. Your safety is our priority’ before the transmission is mysteriously cut short, undermining his words of assurance.

I’m intrigued to hear this ad. The TV version seems pretty clear it’s a spoof but if the radio ad is exactly as described could complaints to the ASA and/or Ofcom be upheld?

The Ofcom Broadcasting Code states that simulated news must be broadcast in such a way that there is no reasonable possibility of the audience being misled into believing they are listening to actual news.

In the past, the ASA has cleared ads which sound like bulletins based on them not appearing first or last in a break and that they don’t match the radio station’s style of reporting, but this seems a little different.

UPDATE: The ad starts with a female VO introducing "a message from the Prime Minister..." before namechecking the character who sounds nothing like Boris Johnson - these make it distinguishable.

There’s also a generic version available to speech stations or anyone who feels the main creative is inappropriate.

Thursday, 9 June 2022

Would you listen to your own radio show?

Would you listen to your own radio show?

On the face of it, this is a good show test - though a self-indulgent presenter would say "yes" because it serves their own needs, missing the point that others don’t benefit.

I understand the importance of listening back and learning, having picked up on habitual words, speaking too fast etc in the past myself.

However, I’m a perfectionist in a constant state of self doubt and it can be easy to overthink everything. Presenters can feel vulnerable because they are their product and there's a lot to live up to.

At the end of the day, we're just human beings chatting to a friend but happen to do so into a mic - and, naturally, some can build a relationship better than others.

Tuesday, 7 June 2022

On-demand first, linear second

James Cridland on radio’s distribution strategy: "real time on speakers; on-demand for headphones. Make on-demand the first priority."

We’ve always followed the on-demand first, linear second mantra at Shine Radio, having launched as a locally-focused podcast hub over a year before the streaming station was born.

There’s never been more competition in radio from DAB/online, as well as new media, and consumer behaviour has changed dramatically.

While many do listen live - on speakers - others are quite happy with their existing background entertainment but choose to listen, more closely, to our on-demand content at a time that suits them - often through headphones.

Overall, the podcasting engine can have wider appeal too as opposed to our demographically targeted broadcast outlet.

Non-music programmes are produced as podcasts with their own niche audiences but fit for radio and air at various times throughout the week (we think of this as a showcase or shop window).

Some community stations are either still obsessed with "live" or just don’t bother creating any meaningful, talkable, quality speech that only they could produce and is worth seeking out. Why bother at all?

Steve Martin, my esteemed Shine Radio colleague, has a "top secret 3-point plan for effective audio distribution":

  1. make things people want to listen to
  2. put them in a place they can get them
  3. tell people they're there

Wednesday, 1 June 2022

Why can't we all just get along?

Extending this to some (not most, but some) in the community sector themselves who sneer at the wider industry. Sometimes publicly and it can get personal which is obviously unacceptable.

This saddens me. Above all, listeners are still choosing radio in their droves - let’s just celebrate that fact together?

I’d add that, ironically, their stations require some commercial thinking in order to grow, but I’ve probably already blogged more on that point than any other!

Commercial radio fought tirelessly for the freedom to compete efficiently with the BBC for audience and other less regulated sectors for revenues.

Radio is in good health today from understanding consumers better, embracing new platforms and having strong competition (from each other and now digital media).

Just as commercial radio benefits from BBC standards and vice versa, community stations benefit from both - by acknowledging what makes others successful and applying some of that thinking while offering a distinctive product, plus of course we owe it to the big players that FM and DAB are able to exist.

Thursday, 26 May 2022

The BBC's "digital-first" future

RadioToday has published BBC Director General Tim Davie’s full speech to staff on the corporation’s "digital-first" future, announcing £500m of annual savings.

The Twittersphere is focused on the BBC News/BBC World News merger and the removal of linear channels including CBBC and BBC Four as well as R4 Extra, R4 LW and 5L MW.

Local Radio is being overlooked - a metaphor, you might say!

It makes sense to share some programmes at times of the day when we have the least audience impact. We will maintain local news bulletins throughout the day and protect live sport.

My thoughts are with everyone facing uncertainty.

News and sport is essential but the network’s overall impact comes from being a friendly companion to older listeners.

Whether it's networked or local programming, let's hope BBC management focuses on this at all times and that it is at the heart of every decision made.

Thursday, 19 May 2022

BBC source: LBC's is "for PR, not for audience"

As LBC sees continued audience growth, one anonymous BBC figure has told The Spectator:

It’s for PR, not for audience. Global is Europe’s largest independent radio company so it wants to come and have a go at us. It’s natural.

I love the BBC - you only have to take a look back at my previous posts to see I’m constantly defending it as one of our proudest institutions - but this is just public sector arrogance.

LBC enjoys as much credibility today as it possibly could against a powerful and influential BBC that is cemented in our culture - and couldn’t have done it without well-executed "PR" which, by the way, isn’t guaranteed funding from a licence fee.

RAJAR Q1 2022

RAJAR Q1 2022 data has just been published - as ever, Matt Deegan and Adam Bowie both offer insightful analysis and run through the main headlines.

While reach among 15-24s has seen a slight increase, hours continue to fall and CHR stations including Radio 1, KISS and Capital are in decline.

Matt observes that Capital is playing more "throwbacks" (is that still the term we’re using?!) from within the last 10 years perhaps switching its focus slightly onto twentysomethings as a result.

From a programming standpoint, it's more difficult to define exactly what today's teens are listening to as a collective because they're discovering virtually anything and everything - but they're also more divided by preferred genres, so it's hard to curate a demographically-targeted offering.

Not to mention the speed at which random songs go from "trending" to "ending" - including classics such as Boney M’s Rasputin, Fleetwood Mac’s Dreams and Matthew Wilder’s Break My Stride that have all faced a resurgence from the TikTok generation but not the slightly older (20+) end of the Top 40 audience.

Turning to other - you could say matured - matters, it’s good news for Boom Radio which has added another 48,000 listeners and Times Radio is up to its biggest ever audience after a substantial dip last quarter.

TalkRadio made another leap to 650k - the survey period is January-March, before TalkTV launched, so we can’t yet tell if that has affected it. GB News Radio - literally an audio feed of the TV output (minus ads) - has debuted with 239k.

While today’s incarnation of talkRADIO launched in 2016 with fewer (224k), you can’t compare like-for-like given there was little marketing under UTV, no TV channel or viral engagement to carry it and much of the content wasn’t newstalk.

I predict that the alignment with TalkTV will lead to it taking a tumble in RAJAR because it’s not consistently right wing - and I say that as a left of centre young’un who loathes the dangerous "shock jock" culture and would be deemed "woke" (which I consider a badge of honour).

GB News stands firmly in Fox News territory. While Piers Morgan takes centre stage, his act is far from the likes of Farage and Wootton on the other side - for example, throughout the early days of COVID, I actually agreed with Morgan’s pro-survival stance.

TalkTV’s 9pm panel show, The Talk, is generally a healthy and balanced debate but it hasn’t cut through on telly because of the channel’s "stoking culture wars" perception and the angry right wingers have all switched over to GB News.

Over at Bauer, the Hits Radio Network (ex-"Big City" stations) has increased slightly and it’s an all-time high for Greatest Hits Radio nationally, enough to please agencies, but individual stations have performed better than others.

The former Spire FM has fallen from 38% reach two years ago to just 17%! However, what RAJAR doesn’t tell us is whether the product has actually been a big turn-off in areas like Salisbury or whether there was just significant "ghost reach" thanks to heritage positions that disappeared after the rebrands.

Tuesday, 10 May 2022

Is "which frequency are you on" dead?

I think for the first time, not one member of the public asked which "number" we’re on (or words to that effect) at our gazebo yesterday, but several enquired about DAB.

Something the UK can be proud of is being home to the most successful digital radio market in the world.

Despite a slow start, battling industry sceptics and attempting to change consumer habits with costly receivers, D1 - backed by GWR Group - fought hard and, as a result, it now has the greatest share of any device offering more choice through the continued building of new brands and spin-off stations.

It’s still virtually impossible for independent internet-only radio to be a viable business and DAB has enabled these operations.

Where there’s a lack of digitisation, and vision, elsewhere in the world, radio has somewhat stalled with little to no progression - hardly a strong position to be in going forward.

The rise of DAB demonstrates the need to be bold and bite the bullet, as every big player in every industry once did.

As listening habits continue to change (platforms, the number of stations one consumes etc), reach remains unchanged and healthy.

Listeners value choice. Is DAB the endgame? Of course not - nothing lasts forever. But, forget the platform, what matters is people are still choosing radio in their droves - and it’s thanks to innovation like this.

Thursday, 28 April 2022

The Broadcasting White Paper

The government has published its Broadcasting white paper which sets out plans to privatise Channel 4, regulate streaming services and protect public service TV with a right to appear on certain platforms.

Radiocentre has released a statement calling for DCMS to ensure that prominence rules are promptly legislated after it failed to guarantee the same protections for radio operators on smart-speakers.

The white paper also outlines further deregulation of commercial radio:

We will - as soon as parliamentary time allows - introduce measures to remove outdated character of service requirements such as music formats and reform the current rules on where local radio programmes are produced, while at the same time strengthening requirements for its vital local news and local information services, including measures which allow for the protection of local news on digital platforms.

While it’s a view that’d ruffle a few feathers on radio forums, and networks have some fine regional presenters, I don’t see how three hours just for the South of England - stretching from Kent down to Dorset - benefits anyone (unless the local revenue it generates outweighs the cost of making it).

Regions of this nature are a "media bubble" concept that ordinary people wouldn’t call home.

In Scotland and Wales, for example, I can see how these shows may have genuine cultural value - but operators should be free to make a decision themselves citing their own research.

How can it be right that local FM is bound by rules that stem from those first imposed fifty years ago when, today, they face an unprecedented level of unregulated/less regulated competition?

Oh, and get rid of those ridiculously petty ownership rules whereby Global & Communicorp or Nation & Bauer etc can’t just share a single regional programme even within approved areas - what purpose do they serve?!

I support the protection of quality, balanced, multi-platform local journalism, especially in this age of social media misinformation.

While newsgathering and production is best left to dedicated individuals on the ground, based within the licence area (no need for premises), on-air bulletins themselves are able to be presented centrally.

For the community sector, there’s a proposed rethink of current restrictions:

While we want to maintain community radio’s model of delivery through community based, not-for-profit companies or charities, we want to look again at the restrictions on advertising revenue that prevent some community radio stations from fully monetising their content. We also want to ensure that there is a much wider availability of community radio services, such as through Ofcom’s digital licensing process, as part of the Government’s broader levelling up agenda.

At the moment, CR ad revenues are either capped at £15k (if there’s overlap with a small locally-based commercial station - now few and far between) or, in most cases, anything more than that amount has to be balanced with income from other sources.

Perhaps good news for well-formatted outlets with a clear proposition and USP.

Tuesday, 26 April 2022

TalkTV - "from the TalkRadio studio"

Politics aside, TalkTV is incredibly slick with the polish you would expect of News Corp and a masterclass in launching a channel of this nature.

The sets and GFX are impressive (although the LIVE looks like a road sign, it might be a grower and the close-up zoom is too fast). A few viewers have complained of poor quality on Freeview as it’s in SD.

It’s a good step up from the visualisation of talkRADIO over the last couple of years whereby output was simulcast on YouTube and other platforms.

So far, only three hours Mon-Fri comes from bespoke TV studios (and a few weeknight repeats) with the radio output simulcast at all other times and billed as "TalkTV, from the TalkRadio studio".

I don’t understand the confused messaging when the visuals are branded TalkTV and the radio imaging is branded TalkRadio. Each could be seamless. When do you ever hear This Morning presenters declare "you’re watching ITV"?

Some idents say "TalkRadio and TalkTV", some just say "TalkRadio" and some just say "TalkTV". The strapline is "The Home of Common Sense" on radio but on TV it’s "Straight talking starts here". Presenters say "TalkTV" but visuals say "from the TalkRadio studio".

So that’s cleared up any confusion about branding...

It’s possible they’re planning to go with TalkTV on all platforms, given that’s their main focus, in which case I can understand retention of TalkRadio branding until the current RAJAR quarter concludes (for recall - it’s being surveyed as TR).

But why not just use splits? Presenters don’t need to namecheck - let idents do the talking!

Still, they’ve managed split ads (unlike another channel that operates similarly but just fills radio breaks with trails). YouTube doesn’t allow third party ads so online it’s just a promo reel.

Monday, 4 April 2022

Government presses ahead with Channel 4 privatisation

A leaked email to staff at Channel 4 says the government will shortly announce it has decided to proceed with the proposal to privatise the broadcaster.

It comes after Nadine Dorries, the DCMS Secretary implementing this policy that wasn’t in the Conservatives’ manifesto, inaccurately stated it receives taxpayers’ money.

Under the current profitable "win-win" model, its revenues go straight back into new independently produced programming. A new owner will need a viable business with a smaller budget and team as well as produce its own programmes.

Even looking from the government’s point of view: sure, fewer public service broadcasters means fewer challenges to politicians (although Channel 4 News has always been produced by ITN which also makes ITV News and 5 News) - but putting jobs and small businesses in jeopardy is not very "conservative"!

Monday, 28 March 2022

Out with the old, in with the News

The TalkTV logo is very similar to that of a certain Murdoch-owned news outlet from 30 years ago.

News UK has confirmed the new channel will simulcast with talkRADIO weekdays 6am-7pm and the radio station will broadcast TalkTV’s evening shows, including Piers Morgan.

Cohesive branding is important so the obvious solution would be to let the idents do the talking with TalkTV visuals and talkRADIO audio imaging.

When was the last time you heard a This Morning or Loose Women presenter declare "you’re watching ITV"? It’s not necessary.

I’m also intrigued by the commercials. GB News Radio, unlike its TV counterpart, has no spot advertising and breaks are filled with trails. Will TalkTV and talkRADIO manage split ads?

Monday, 7 March 2022

Tonight with Andrew Marr - a first look... and listen

Enjoyed the first Tonight with Andrew Marr on LBC - live from its Millbank studio.

On the whole, another masterclass in slick visualisation from the original pioneering commercial speech station.

I hope more shows are available to watch live in the near future given how the news talk format is evolving.

Not sure about the gaps inbetween the screens that are visible in both the wide shot and several close ups - and, with regards audio, it would benefit from improved mic quality.

The key thing is it’s radio with visual elements as opposed to just a TV audio feed. It works as well as a radio show as it does a TV show.

Audio first, visuals second - a mantra that telly should follow more often.

Wednesday, 2 March 2022

Shortwave for Ukraine

The BBC is adding new two shortwave frequencies for the people of Ukraine:

  • 5875 kHz from 8-10pm UTC
  • 15735 kHz from 2-4pm UTC

Woofferton - the UK’s last remaining shortwave transmitting station - first broadcast in 1943 to war-ridden Europe.

79 years later, it is once again providing an essential service in another humanitarian crisis on the continent.

Thursday, 3 February 2022

Ads here, ads there, ads everywhere

The standard clock of three almost evenly spaced breaks, often including news on the hour, reduces the number of interruptions to music (important for the aforementioned brands) and achieves the rate of impacts bought by agencies on a cost-per-thousand basis.

While in an ideal world they wouldn’t exist, as consumers, we’re accustomed to ads and understand the necessity of them.

If they were such a turn-off, commercial radio’s reach would never have overtaken the BBC nor would it enjoy the 47% share it has today.

Not to mention that in 2005, GCap gambled halving ad minutage on 95.8 - it didn’t pay off, literally losing millions in revenue, and Capital’s audience continued to decline YoY. So it wasn’t that.

All that being said, we will reach a time where a heavy ad load - totalling a quarter of a commercial radio hour - is no longer sustainable and groups will need to diversify (e.g. Bauer testing subscription services and The Chris Evans Breakfast Show with Sky).

Sunday, 16 January 2022

Ads on the BBC might be bad for viewers, but it'd be devastating for competitors

Our clueless DCMS Secretary, Nadine Dorries, announces the licence fee will be frozen for two years before looking to replace it with a new funding model when the current BBC Charter is up for renewal at the end of 2027... "if the Conservatives are still in power" - so no need to worry then?!

Firstly, let me reassure you this is a media blog and far better informed political commentaries on all manner of issues are available elsewhere - but, as I regularly do, I won’t shy away from sticking my ore into matters involving our industry.

An ally of Dorries, who looks set to decide the future of Channel 4 despite recently falsely claiming the broadcaster is "in reciept of public money", told the Mail on Sunday:

It is not yet clear whether the future will be share ownership or subscription, but there will be no more licence fee renewals as long as Boris is PM.

Again, no need to worry - "as long as Johnson is PM".

This has been debated for years of course, but today’s announcement comes amid the Partygate scandal which the BBC and every credible news outlet is reporting on with facts.

Is this just the final straw in the government’s vendetta against the corporation? (It was actually ITN and the Mirror that broke the stories).

The subscription model is always floated by critics - and while it could work for particular services, much of what the BBC does currently - notably traditional radio - couldn’t be sustained (see Phil Riley’s blog).

If the BBC were to enter the ad market, it would decimate the existing commercial sector. Overall broadcast spend wouldn’t just magically skyrocket. Budgets would be reallocated.

Plus, ITV’s total ad revenue is about £2bn less than license fee income so nowhere near enough to fund the most valuable BBC services.

All that remains is general taxation - even if it would raise questions about the BBC’s independence from government; although some (wrongly) believe it is partisan already.

You're never going to please everyone!

A Swift boost for radio

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