Another BBC U-turn?

BBC Local Radio will retain local/regional late shows in an apparent U-turn on the decision to introduce a single network programme.

Obviously a huge relief for all concerned - and, fundamentally, this is the right decision for listeners.

Late night is a special time to be on-air and only the BBC can provide such distinctive public service broadcasting.

I’m aware the move was planned to cut costs - but my primary concern, more so than localness, was that any new show would alienate existing older audiences (in-line with the recent music policy shift).

Equally, I hope the retained regional output continues to focus on those who value the stations most, as opposed to a younger demographic which would be nothing more than wishful thinking.

Even a dump button requires attention

A shocking error of judgement at BBC Radio London tonight as a racist, homophobic and generally abusive troll was kept on-air for more than a minute after first using the N word as the oblivious presenter continued to ask him questions about board games.

I’ve no idea what the presenter thinks he heard, but it certainly wouldn’t have gone unnoticed to listeners. Perhaps more importantly, where is the producer in all of this? They're certainly not short of resources.

Unlike commercial phone-in radio, the BBC don’t broadcast in delay enabling offensive language or libel to be “dumped” before making it to air.

Traditionally, it was claimed the Beeb is editorially equipped to prevent and deal with these sorts of incidents before they occurred.

In reality, while they may have more pairs of ears, they’re no better prepared for this than commercial radio.

However, even a dump button requires the attention of the presenter/producer, which clearly wasn’t present in this case.

Love it or loathe it, visualisation is key for radio's continued success

Another election night, another masterclass in visualisation from Global.

This is commercial radio in 2020. Very impressive #ElectionNight coverage from @LBC, to be expected. The Westminster studio is incredible. Insightful guests/reporters and the usual great chemistry between @IainDale and @ShelaghFogarty. Another masterclass from @global 👏 pic.twitter.com/h4owOLGCoC

— Harrison RB (@HarrisonRBRadio) November 4, 2020

We sometimes hear from fans of our great medium:

 Why does radio have to become TV?

It doesn’t.

The power of words is still king - but, in this age of social media, video is the right content marketing strategy.

Plus, LBC’s style of news coverage/topical debate competes with both media, so it’s good for the brand to be able to engage an audience that prefers a polished visual experience while maintaining quality radio output.

In fact, TV should apply this audio first, visuals second mantra too - focusing on what is said, not just what is seen.