Winner Daisy hears her Shine Radio jingles for the first time

A Ditcham Park School student who won a competition to provide lead vocals for a couple of Shine Radio’s new jingles has heard the end result.

Towards the end of last year, Petersfield’s Shine Radio offered a unique opportunity for one talented young vocalist, who is a student at a local secondary school, to become part of the radio station’s new musical identity.

15 year-old Daisy Browning was the successful applicant and received professional tips on session singing from world-class vocal coach Kim Chandler ahead of the recording session at Churcher’s College music studio just before Christmas directed by one of the UK’s leading specialist jingles producers, Chris Stevens.

Shine Radio’s Harrison RB said:

Petersfield’s schools are bursting with musical talent and the town’s own local radio station is the natural platform for getting it heard.

We were very excited to be taking our championing of local talent to a new level and received lots of brilliant entries.

Daisy’s voice is the perfect fit for the bright feel of Shine Radio and we’re delighted to have her voice as an essential part of our new sound.

A delighted Daisy said:

I thought the competition would give me new experiences in music. I love music, I love jazz.

Ignite Jingles owner Chris Stevens said:

We really enjoyed working with Shine Radio on this project, and we’re delighted with how the jingles turned out.

Daisy sounds great on the mixes and we wish her all the best with her future singing career.

On Thursday 26 January, Daisy and Ditcham Park’s Head of Music Ed Williamson heard her recordings on Shine Radio for the very first time.

BBC snubs Radioplayer - despite being a shareholder

While many commercial radio operators have been directing online listeners to their own platforms for some time, they are still playable in Radioplayer and other third party aggregators - but the national broadcaster has gone a step further.

If you attempt to listen to a BBC station in the Radioplayer app, a pop-up appears deep linking to Sounds:

This broadcaster has asked us to launch their own app to play this station. This will take you out of Radioplayer.

It's a curious distribution strategy. How are you giving licence fee payers the best value by barricading your services on a single platform?

Global, Bauer and others might not use Radioplayer by default, in favour of their own commercial ventures, but they recognise the importance of going where listeners are and getting heard in as many places as possible.

If it wasn't for the BBC's history of unusual decisions, I would've said it was the last organisation to do this. It's not a private company and there is no excuse for restricting consumers in this way.