Monday, 28 March 2022

Out with the old, in with the News

The TalkTV logo is very similar to that of a certain Murdoch-owned news outlet from 30 years ago.

News UK has confirmed the new channel will simulcast with talkRADIO weekdays 6am-7pm and the radio station will broadcast TalkTV’s evening shows, including Piers Morgan.

Cohesive branding is important so the obvious solution would be to let the idents do the talking with TalkTV visuals and talkRADIO audio imaging.

When was the last time you heard a This Morning or Loose Women presenter declare "you’re watching ITV"? It’s not necessary.

I’m also intrigued by the commercials. GB News Radio, unlike its TV counterpart, has no spot advertising and breaks are filled with trails. Will TalkTV and talkRADIO manage split ads?

at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

A Swift boost for radio

If you were anywhere near a radio this morning, you’ll know it was Taylor Swift’s world and we were all just living in it. The billionaire s...

  • The truth about the GB News "number one" claim
    My girlfriend showed me a TikTok from GB News which is now claiming to be “Britain’s number one news channel” - so let’s look at what’s real...
  • Making it Shine for five years
    It’s hard to believe Shine Radio has been part of Petersfield’s community for five years, but I will be attending a drinks reception in town...
  • Yes, this thing is still on
    If you’re wondering where I’ve been, the short answer is: everywhere . It’s been such a jam-packed few months that finding time to sit down ...