I’m always puzzled by comments about national radio brands from angry folk who’ve clearly never even heard the station in question. It’s like suggesting a football match is obviously going to be "terrible" or "dull" simply because the ball wasn’t made 10 minutes down the road.
Understandably, some will be genuinely upset (and job losses are grim) but things move on.
A small minority of people - who dismiss a station and conclude that it can’t be any good (without having heard it) because it’s not coming from their town and have no understanding of business/fail to recognise the challenges facing the industry - bashing a keyboard or clicking a petition won’t achieve anything. It’s happened and it’ll keep happening.
Whether or not something is a good listen isn’t determined by where the presenter is sat. Relevant content doesn’t have to be local - often, it isn’t.
Don’t get me wrong, it’s great to see their passion and local radio still means a lot to people, but there’ll be many others who are satisfied with the new product (music, features, personalities) and stick with it or even start listening - not to mention that each licence will retain local news/travel bulletins and they’ll still be expected to react on-air to a major event in a timely manner.
Bauer has a strong commitment to local news so hopefully hyperlocal journalists will be kept so they can keep across each area efficiently.
Greatest Hits Radio is more likely to appeal to a typical listener of these local stations than a CHR brand. I think it'll be popular - with the exception of Smooth, it's largely young(er) brands on FM nationally.
No comments:
Post a Comment