A name is what you make of it

All credit to Global for its continued success, having built up Capital as a powerhouse national CHR brand.

I didn't understand why this particular name was rolled out across the country in the first place. Galaxy was growing and other heritage stations were rebranded without hesitation. Capital didn’t mean anything outside London.

Fast-forward nine years and the word is now synonymous with youth, trends and hit music - proving the point that a name is what you make of it and the strength of a brand is down to how you pitch it.

We are the capital of hit music, that's how we view the brand.