Thursday, 28 April 2022

The Broadcasting White Paper

The government has published its Broadcasting white paper which sets out plans to privatise Channel 4, regulate streaming services and protect public service TV with a right to appear on certain platforms.

Radiocentre has released a statement calling for DCMS to ensure that prominence rules are promptly legislated after it failed to guarantee the same protections for radio operators on smart-speakers.

The white paper also outlines further deregulation of commercial radio:

We will - as soon as parliamentary time allows - introduce measures to remove outdated character of service requirements such as music formats and reform the current rules on where local radio programmes are produced, while at the same time strengthening requirements for its vital local news and local information services, including measures which allow for the protection of local news on digital platforms.

While it’s a view that’d ruffle a few feathers on radio forums, and networks have some fine regional presenters, I don’t see how three hours just for the South of England - stretching from Kent down to Dorset - benefits anyone (unless the local revenue it generates outweighs the cost of making it).

Regions of this nature are a "media bubble" concept that ordinary people wouldn’t call home.

In Scotland and Wales, for example, I can see how these shows may have genuine cultural value - but operators should be free to make a decision themselves citing their own research.

How can it be right that local FM is bound by rules that stem from those first imposed fifty years ago when, today, they face an unprecedented level of unregulated/less regulated competition?

Oh, and get rid of those ridiculously petty ownership rules whereby Global & Communicorp or Nation & Bauer etc can’t just share a single regional programme even within approved areas - what purpose do they serve?!

I support the protection of quality, balanced, multi-platform local journalism, especially in this age of social media misinformation.

While newsgathering and production is best left to dedicated individuals on the ground, based within the licence area (no need for premises), on-air bulletins themselves are able to be presented centrally.

For the community sector, there’s a proposed rethink of current restrictions:

While we want to maintain community radio’s model of delivery through community based, not-for-profit companies or charities, we want to look again at the restrictions on advertising revenue that prevent some community radio stations from fully monetising their content. We also want to ensure that there is a much wider availability of community radio services, such as through Ofcom’s digital licensing process, as part of the Government’s broader levelling up agenda.

At the moment, CR ad revenues are either capped at £15k (if there’s overlap with a small locally-based commercial station - now few and far between) or, in most cases, anything more than that amount has to be balanced with income from other sources.

Perhaps good news for well-formatted outlets with a clear proposition and USP.

Tuesday, 26 April 2022

TalkTV - "from the TalkRadio studio"

Politics aside, TalkTV is incredibly slick with the polish you would expect of News Corp and a masterclass in launching a channel of this nature.

The sets and GFX are impressive (although the LIVE looks like a road sign, it might be a grower and the close-up zoom is too fast). A few viewers have complained of poor quality on Freeview as it’s in SD.

It’s a good step up from the visualisation of talkRADIO over the last couple of years whereby output was simulcast on YouTube and other platforms.

So far, only three hours Mon-Fri comes from bespoke TV studios (and a few weeknight repeats) with the radio output simulcast at all other times and billed as "TalkTV, from the TalkRadio studio".

I don’t understand the confused messaging when the visuals are branded TalkTV and the radio imaging is branded TalkRadio. Each could be seamless. When do you ever hear This Morning presenters declare "you’re watching ITV"?

Some idents say "TalkRadio and TalkTV", some just say "TalkRadio" and some just say "TalkTV". The strapline is "The Home of Common Sense" on radio but on TV it’s "Straight talking starts here". Presenters say "TalkTV" but visuals say "from the TalkRadio studio".

So that’s cleared up any confusion about branding...

It’s possible they’re planning to go with TalkTV on all platforms, given that’s their main focus, in which case I can understand retention of TalkRadio branding until the current RAJAR quarter concludes (for recall - it’s being surveyed as TR).

But why not just use splits? Presenters don’t need to namecheck - let idents do the talking!

Still, they’ve managed split ads (unlike another channel that operates similarly but just fills radio breaks with trails). YouTube doesn’t allow third party ads so online it’s just a promo reel.

Monday, 4 April 2022

Government presses ahead with Channel 4 privatisation

A leaked email to staff at Channel 4 says the government will shortly announce it has decided to proceed with the proposal to privatise the broadcaster.

It comes after Nadine Dorries, the DCMS Secretary implementing this policy that wasn’t in the Conservatives’ manifesto, inaccurately stated it receives taxpayers’ money.

Under the current profitable "win-win" model, its revenues go straight back into new independently produced programming. A new owner will need a viable business with a smaller budget and team as well as produce its own programmes.

Even looking from the government’s point of view: sure, fewer public service broadcasters means fewer challenges to politicians (although Channel 4 News has always been produced by ITN which also makes ITV News and 5 News) - but putting jobs and small businesses in jeopardy is not very "conservative"!

Monday, 28 March 2022

Out with the old, in with the News

The TalkTV logo is very similar to that of a certain Murdoch-owned news outlet from 30 years ago.

News UK has confirmed the new channel will simulcast with talkRADIO weekdays 6am-7pm and the radio station will broadcast TalkTV’s evening shows, including Piers Morgan.

Cohesive branding is important so the obvious solution would be to let the idents do the talking with TalkTV visuals and talkRADIO audio imaging.

When was the last time you heard a This Morning or Loose Women presenter declare "you’re watching ITV"? It’s not necessary.

I’m also intrigued by the commercials. GB News Radio, unlike its TV counterpart, has no spot advertising and breaks are filled with trails. Will TalkTV and talkRADIO manage split ads?

Monday, 7 March 2022

Tonight with Andrew Marr - a first look... and listen

Enjoyed the first Tonight with Andrew Marr on LBC - live from its Millbank studio.

On the whole, another masterclass in slick visualisation from the original pioneering commercial speech station.

I hope more shows are available to watch live in the near future given how the news talk format is evolving.

Not sure about the gaps inbetween the screens that are visible in both the wide shot and several close ups - and, with regards audio, it would benefit from improved mic quality.

The key thing is it’s radio with visual elements as opposed to just a TV audio feed. It works as well as a radio show as it does a TV show.

Audio first, visuals second - a mantra that telly should follow more often.

Wednesday, 2 March 2022

Shortwave for Ukraine

The BBC is adding new two shortwave frequencies for the people of Ukraine:

  • 5875 kHz from 8-10pm UTC
  • 15735 kHz from 2-4pm UTC

Woofferton - the UK’s last remaining shortwave transmitting station - first broadcast in 1943 to war-ridden Europe.

79 years later, it is once again providing an essential service in another humanitarian crisis on the continent.

Thursday, 3 February 2022

Ads here, ads there, ads everywhere

The standard clock of three almost evenly spaced breaks, often including news on the hour, reduces the number of interruptions to music (important for the aforementioned brands) and achieves the rate of impacts bought by agencies on a cost-per-thousand basis.

While in an ideal world they wouldn’t exist, as consumers, we’re accustomed to ads and understand the necessity of them.

If they were such a turn-off, commercial radio’s reach would never have overtaken the BBC nor would it enjoy the 47% share it has today.

Not to mention that in 2005, GCap gambled halving ad minutage on 95.8 - it didn’t pay off, literally losing millions in revenue, and Capital’s audience continued to decline YoY. So it wasn’t that.

All that being said, we will reach a time where a heavy ad load - totalling a quarter of a commercial radio hour - is no longer sustainable and groups will need to diversify (e.g. Bauer testing subscription services and The Chris Evans Breakfast Show with Sky).

A Swift boost for radio

If you were anywhere near a radio this morning, you’ll know it was Taylor Swift’s world and we were all just living in it. The billionaire s...