Would you listen to your own radio show?

Would you listen to your own radio show? pic.twitter.com/I99xO7AkBb

— OnAirCoach - The Radio Space. (@onaircoach) June 9, 2022

Would you listen to your own radio show?

On the face of it, this is a good show test - though a self-indulgent presenter would say "yes" because it serves their own needs, missing the point that others don’t benefit.

Always hated listening to my own show - through a 'listen back' session or recorded. If strive for perfection or have constant self doubt (like so many presenters) it's not a nice experience. The egos or those who subscribe to 'it's only radio' will have a different perspective.

— Carlos (@carlosradioguy) June 9, 2022

I understand the importance of listening back and learning, having picked up on habitual words, speaking too fast etc in the past myself.

However, I’m a perfectionist in a constant state of self doubt and it can be easy to overthink everything. Presenters can feel vulnerable because they are their product and there's a lot to live up to.

At the end of the day, we're just human beings chatting to a friend but happen to do so into a mic - and, naturally, some can build a relationship better than others.

On-demand first, linear second

James Cridland on radio’s distribution strategy: "real time on speakers; on-demand for headphones. Make on-demand the first priority."

We’ve always followed the on-demand first, linear second mantra at Shine Radio, having launched as a locally-focused podcast hub over a year before the streaming station was born.

There’s never been more competition in radio from DAB/online, as well as new media, and consumer behaviour has changed dramatically.

While many do listen live - on speakers - others are quite happy with their existing background entertainment but choose to listen, more closely, to our on-demand content at a time that suits them - often through headphones.

Overall, the podcasting engine can have wider appeal too as opposed to our demographically targeted broadcast outlet.

Non-music programmes are produced as podcasts with their own niche audiences but fit for radio and air at various times throughout the week (we think of this as a showcase or shop window).

Some community stations are either still obsessed with "live" or just don’t bother creating any meaningful, talkable, quality speech that only they could produce and is worth seeking out. Why bother at all?

Steve Martin, my esteemed Shine Radio colleague, has a "top secret 3-point plan for effective audio distribution":

1. make things people want to listen to
2. put them in a place they can get them
3. tell people they're there

Why can't we all just get along?

Hi music journos. You can say community radio is good without also saying commercial is shit. We know it's a particular sound but it does well at reaching a lot of people + everyone behind the scenes are all working really hard + doing our best in the confines of the format ✨

— Coco Cole (@cococole) June 1, 2022

Extending this to some (not most, but some) in the community sector themselves who sneer at the wider industry. Sometimes publicly and it can get personal which is obviously unacceptable.

This saddens me. Above all, listeners are still choosing radio in their droves - let’s just celebrate that fact together?

I’d add that, ironically, their stations require some commercial thinking in order to grow, but I’ve probably already blogged more on that point than any other!

Commercial radio fought tirelessly for the freedom to compete efficiently with the BBC for audience and other less regulated sectors for revenues.

Radio is in good health today from understanding consumers better, embracing new platforms and having strong competition (from each other and now digital media).

Just as commercial radio benefits from BBC standards and vice versa, community stations benefit from both - by acknowledging what makes others successful and applying some of that thinking while offering a distinctive product, plus of course we owe it to the big players that FM and DAB are able to exist.

The BBC's "digital-first" future

RadioToday has published BBC Director General Tim Davie’s full speech to staff on the corporation’s "digital-first" future, announcing £500m of annual savings.

The Twittersphere is focused on the BBC News/BBC World News merger and the removal of linear channels including CBBC and BBC Four as well as R4 Extra, R4 LW and 5L MW.

Local Radio is being overlooked - a metaphor, you might say!

It makes sense to share some programmes at times of the day when we have the least audience impact. We will maintain local news bulletins throughout the day and protect live sport.

My thoughts are with everyone facing uncertainty.

News and sport is essential but the network’s overall impact comes from being a friendly companion to older listeners.

Whether it's networked or local programming, let's hope BBC management focuses on this at all times and that it is at the heart of every decision made.

BBC source: LBC's is "for PR, not for audience"

As LBC sees continued audience growth, one anonymous BBC figure has told The Spectator:

It’s for PR, not for audience. Global is Europe’s largest independent radio company so it wants to come and have a go at us. It’s natural.

I love the BBC - you only have to take a look back at my previous posts to see I’m constantly defending it as one of our proudest institutions - but this is just public sector arrogance.

LBC enjoys as much credibility today as it possibly could against a powerful and influential BBC that is cemented in our culture - and couldn’t have done it without well-executed "PR" which, by the way, isn’t guaranteed funding from a licence fee.

RAJAR Q1 2022

RAJAR Q1 2022 data has just been published - as ever, Matt Deegan and Adam Bowie both offer insightful analysis and run through the main headlines.

While reach among 15-24s has seen a slight increase, hours continue to fall and CHR stations including Radio 1, KISS and Capital are in decline.

Matt observes that Capital is playing more "throwbacks" (is that still the term we’re using?!) from within the last 10 years perhaps switching its focus slightly onto twentysomethings as a result.

From a programming standpoint, it's more difficult to define exactly what today's teens are listening to as a collective because they're discovering virtually anything and everything - but they're also more divided by preferred genres, so it's hard to curate a demographically-targeted offering.

Not to mention the speed at which random songs go from "trending" to "ending" - including classics such as Boney M’s Rasputin, Fleetwood Mac’s Dreams and Matthew Wilder’s Break My Stride that have all faced a resurgence from the TikTok generation but not the slightly older (20+) end of the Top 40 audience.

Turning to other - you could say matured - matters, it’s good news for Boom Radio which has added another 48,000 listeners and Times Radio is up to its biggest ever audience after a substantial dip last quarter.

TalkRadio made another leap to 650k - the survey period is January-March, before TalkTV launched, so we can’t yet tell if that has affected it. GB News Radio - literally an audio feed of the TV output (minus ads) - has debuted with 239k.

While today’s incarnation of talkRADIO launched in 2016 with fewer (224k), you can’t compare like-for-like given there was little marketing under UTV, no TV channel or viral engagement to carry it and much of the content wasn’t newstalk.

I predict that the alignment with TalkTV will lead to it taking a tumble in RAJAR because it’s not consistently right wing - and I say that as a left of centre young’un who loathes the dangerous "shock jock" culture and would be deemed "woke" (which I consider a badge of honour).

GB News stands firmly in Fox News territory. While Piers Morgan takes centre stage, his act is far from the likes of Farage and Wootton on the other side - for example, throughout the early days of COVID, I actually agreed with Morgan’s pro-survival stance.

TalkTV’s 9pm panel show, The Talk, is generally a healthy and balanced debate but it hasn’t cut through on telly because of the channel’s "stoking culture wars" perception and the angry right wingers have all switched over to GB News.

Over at Bauer, the Hits Radio Network (ex-"Big City" stations) has increased slightly and it’s an all-time high for Greatest Hits Radio nationally, enough to please agencies, but individual stations have performed better than others.

The former Spire FM has fallen from 38% reach two years ago to just 17%! However, what RAJAR doesn’t tell us is whether the product has actually been a big turn-off in areas like Salisbury or whether there was just significant "ghost reach" thanks to heritage positions that disappeared after the rebrands.

Is "which frequency are you on" dead?

I think for the first time, not one member of the public asked which "number" we’re on (or words to that effect) at our gazebo yesterday, but several enquired about DAB.

Something the UK can be proud of is being home to the most successful digital radio market in the world.

Despite a slow start, battling industry sceptics and attempting to change consumer habits with costly receivers, D1 - backed by GWR Group - fought hard and, as a result, it now has the greatest share of any device offering more choice through the continued building of new brands and spin-off stations.

It’s still virtually impossible for independent internet-only radio to be a viable business and DAB has enabled these operations.

Where there’s a lack of digitisation, and vision, elsewhere in the world, radio has somewhat stalled with little to no progression - hardly a strong position to be in going forward.

The rise of DAB demonstrates the need to be bold and bite the bullet, as every big player in every industry once did.

As listening habits continue to change (platforms, the number of stations one consumes etc), reach remains unchanged and healthy.

Listeners value choice. Is DAB the endgame? Of course not - nothing lasts forever. But, forget the platform, what matters is people are still choosing radio in their droves - and it’s thanks to innovation like this.