As Greatest Hits Radio sign Martin Kemp for a new series exploring the contribution London has made to the greatest hits of all time, the usual suspects were up in arms about the idea of a celebrity presenting a radio show:
Why not an experienced presenter? What happened to proper DJ’s?
By "experienced presenter" they mean experience of radio presentation.
Obviously not all masters of one medium could fully grasp another - no-one can do everything - but surely life experience and relevance is more important than being able to hit a vocal?
A celebrity in a different field may begin their presenting career on TV so why shouldn’t they be able to start on radio? They’d draw an audience to the medium we all adore, so it’s a win-win.
Furthermore, if you’re always demanding “experience”, where's the talent pipeline? Even the legends were new to it once!
Why shouldn't existing telly stars be allowed to host radio shows? We cheer venues and festivals that manage to secure big name acts. We’re enticed by TV shows featuring familiar faces.
Today’s content creators are multi-platform - and radio is just one of those platforms.
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