After more than 50 years, Entercom has today rebranded as Audacy.
🗣️🗣️🗣️ https://t.co/o5F2snf2Ql is now Audacy❣️❣️❣️
— Audacy (@Audacy) March 30, 2021
🎵 Music that moves
🗞️ News that hits home
⚾ Sports for every fan
🎧 Podcasts for your passions#ItsAllHere - https://t.co/O2IhLkXRuD pic.twitter.com/rznocBK9TZ
The second largest US radio group, owner of more than 230 stations across 48 markets, has changed both its corporate name and that of its aggregator RADIO.COM (now audacy.com). CEO David Field said:
The name Entercom no longer fit. We’ve outgrown it.
We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future, 'Audacy' captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country’s best audio content and entertainment platform.
To put it simply, like iHeartMedia, they’re more than just traditional broadcast radio and want their user-facing name to reflect its podcast offerings.
Radio companies recognizing the fact their competition is more than just other stations (it’s also global players such as Spotify and Apple who are also starting to do more exclusive deals) is no bad thing - but has this rebrand been properly thought through?
Is there anything wrong with calling a platform that includes on-demand audio "radio"? It might not be beamed from a transmitter but it’s a term everybody understands - oh, and they still have radio stations too!
Perhaps ".com" is a strange name for a mobile app - and if the app was just called “Radio”, it’s unlikely to be at the top of search results.
Another thing - I’m not sure the name "Audacy" is too... well, radio-friendly. Is it "odyssey" (with a Scottish accent)? Or someone mispronouncing "Audacity"?
I'm not sure the the average listener will draw the link with “audio”, but even if they did that doesn’t help with the spelling.
GWR’s koko.com springs to mind here (for the avoidance of doubt, "that’s kay, oh, kay oh, dot com").
No comments:
Post a Comment