Radio was the original social media - and sport is a prime example.
Even if it didn’t offer match commentary, you could rely on your ILR station to say when the ball had hit the back of the net.
Today, as with most information, live sport is widely available at the touch of a button - whether that be tweets, blogs, online video/audio etc (and dedicated sports TV/radio stations) - so why bother with a show for an audience that has far superior options at the time its on, including commentary or actually going to the game itself?
You don’t have to be a diehard football fan to show an interest of course, especially in your local side(s), and you can be there for that person by acknowledging it.
A grassroots sport show with engaging guests and listener contributions can be unique to a community station but you’d want to schedule it for when the audience is available to get involved.
Which listener would it be best to cater for at 3pm on a Saturday: the one that is either passionately watching or following the match elsewhere or the one that is seeking an alternative?
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