Thursday, 26 March 2020

Radio - the comfort blanket in a crisis

As Global reports online listening to their stations rising by 15%, and BBC Sounds boasts record live radio consumption, just how many people are turning to this great medium at the moment?

As ever, we won't know until the summer at least - but, while RAJAR is putting contingencies in place so that it can continue the survey without face-to-face fieldwork, a different methodology would invalidate quarter-on-quarter comparisons.

We mustn't lose sight of the fact that a streaming boost is inevitable with most people now listening at home instead of their usual in-car and/or workplace analogue consumption, but there'll be many others actively seeking an escape from the doom and gloom that radio can provide so well.

As Hannah Verdier wrote, eloquently, for The Guardian yesterday:

Radio is also a useful tool to give the day structure and provide company if you are home alone. It has a togetherness and reassurance that is impossible to get from podcasts, even though there are some excellent ones out there focussed on coronavirus updates.
But this isn’t about the latest developments, it is about managing feelings and recognising that you can’t stay calm all the time - and radio presenters have shown that they are concerned but carrying on, and not afraid to have a laugh.

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