Booking the right guest

Listening to some podcasts, you can tell the guest has only been invited on because they're the presenter's mate.

Of course, great chemistry can make a great listen but only if they have an interesting take on the topic.

In radio and podcasting, the listener comes first in everything you do.

Understand your audience. Who would they most like to hear from? Who has the most engaging story to tell? Who has the most to say?

Don't just assume it's the person you'd most like to have a chat with. If it is, that's ideal!