The rise of new listening platforms, from DAB to online, has made radio more of a versatile medium than merely a device - in that an internet station is considered radio just as its analogue counterparts are.
In a recent blog, the legendary David Lloyd went a step further in questioning why some believe audio content cannot be called "radio" if it's a podcast. David observes that broadcast operations are evolving to expand reach and increase relevance and argues the art of "radio" is one, whether linear or on-demand.
Personally, I'm torn on this. There are obvious differences between both means of delivery as well as pros and cons to each. While linear radio can connect in ways a podcast cannot and vice-versa, the two can and often do serve the same purpose. It's true that, overall, a great podcaster and a great broadcaster share the same qualities.
A good example of progression is News UK's announcement today that the talkSPORT app will carry exclusive coverage of all nine Premier League fixtures on Boxing Day with users being able to choose between the commentaries.
A solid move, and I'd love to be the person running those numbers afterwards - I can't even begin to imagine the audience and app traffic this will drive for the brand.
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