This is more of a TV post so forgive me (although the two mediums are now arguably closer than ever before thanks to social media and new simulcast operations!)
I've been unable to switch off CNN’s midterm elections coverage. It's always so well executed and engaging - the slickest of the slick.
As a Brit, watching live data and in-depth analysis while polls are still open is unthinkable and fascinating. It’s a totally different ball game. In our elections, a UK broadcaster would be in breach simply for suggesting bad weather might affect turnout.
I’m all for being fair and balanced. Nothing I’ve heard tonight has been blatantly partisan; just concise presentation of the facts and number crunching that may encourage more people to cast their ballot - which is something to celebrate, surely?
It could be argued the US approach raises the risk of those who are politically unengaged facing pressure from politically engaged friends and family to further a particular agenda, but that has always happened and will always happen regardless of what the TV or radio is reporting.
Social media is at odds with broadcast media on polling day in that the former is talking about nothing other than politics and the latter isn’t allowed to talk about politics - therefore people are largely getting information (or perhaps misinformation) from unregulated platforms.
As long as broadcasters are impartial and stick to the facts, why couldn’t we take a more relaxed, interactive and modern approach over here too?
(And bring about electoral reform so every vote counts - actually, that’s another post for another time!)