Greg James "failed to show up" to present the Radio 1 Breakfast Show this morning following last night's BRIT Awards and it's certainly got people talking.
His colleague, Adele Roberts, told listeners Greg was a "dirty little no-show" while his wife tweeted that he didn't come home after the ceremony.
"I know nothing"@scott_mills and @Chris_Stark discover what actually happened to @gregjames 👀
— BBC Radio 1 (@BBCR1) February 19, 2020
But there's still one question to answer... #WhosGotGreg? pic.twitter.com/ZsOdVfSPlq
Perfectly executed publicity stunt. #WhosGotGreg pic.twitter.com/Hibf5RYyf1
— Harrison RB (@HarrisonRBRadio) February 19, 2020
I'm surprised there isn't more stunting in radio these days. Who's Got Greg has generated a huge amount of press which is great for brand awareness.
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